Calling on ‘big water’ brands to ditch single-use plastic bottles, Chilly’s is launching a UK-wide campaign, created by Uncommon, with a powerful message to brands and businesses to embrace refill and reusables
Our addiction to single-use plastic is out of control.
The world produces more than 400 million tonnes of plastic waste every year, and manufacturers of bottled water play a massive part in that. Our recycling system can’t keep up — creating environmental and humanitarian crises along the way.
That’s why reusable water bottle brand Chilly’s has teamed up with environmental charity, City to Sea, on World Refill Day to challenge “big water” companies to ditch their plastic bottles, and embrace reusables instead.
With a powerful, nationwide campaign kicking off on World Refill Day on June 16, Chilly’s is asking three of the UK’s most popular ‘big water’ brands to stop shying away from their responsibility to the planet and change their ways.
The day-long event will see vans visit the offices of evian, Highland Spring and Fiji Water — each vehicle depicting a Chilly’s reusable water bottle printed with the respective water company’s logo, alongside an open letter asking the brand in question to switch away from single-use plastic.
Billboards will also occupy three high-profile sites in east London for 24 hours. Chilly’s collaborated with design studio Uncommon, who created the concept and campaign which looks at the product itself to make a statement, by redesigning faithfully every detail of the plastic bottle in a reusable way.
Also, a global coalition
of over 400 international organisations have written an open
letter demanding that the world’s five biggest plastic polluters
(Coca-Cola, PepsiCo, Unilever, Nestle and Procter & Gamble) finally
commit to ‘transparent, ambitious and accountable reuse and refill
systems’. Led by City to Sea and Break Free From Plastic, the letter has
been signed by the awareness day’s headline sponsor Chilly’s, alongside
other household names including The WI and the Muslim Council of
Britain, plus a line-up of leading environmental NGOs such as
Greenpeace, Friends of the Earth and Break Free From Plastic. The letter
asks polluters to say goodbye to single-use plastics, and embrace
reusable products, like Chilly’s water bottles, cups and pots.
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.