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Apple’s most memorable adverts from 1977 to 2023
Apple’s 2023 Christmas advert was hailed as a masterclass in getting the seasonal zeitgeist, but how does it rank in the tech giant’s creative oeuvre?
Creative review of the year: The ideas that shaped 2023
Relatability, empathy and practicality are the themes dominating 2023’s advertising landscape, as demonstrated in our most memorable campaigns of the year