
Creative Moment Archive:
April, 2025 | Hcxudtqafkgtrvzs
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Uncommon and The Ordinary defy A-Lister endorsements, but is it authentic?

Beyond the main stage: the activations that stole Coachella 2025

Storybuilding for Holland & Barratt

The creative future for hyper personalisation

KitKat urges phone addicts to pause for reflection

Ikea continues its relatable advertising

Creative Corner: Coca-Cola's 'Shadows', Heinz gets its teeth stuck in to sachets and Arsenal fans Visit Tottenham

Canal de Historia uses Holocaust tattoo imagery to link past and present

Frank and BBH launch very different Weetabix campaigns

Prokoptôn launches new visual identity to power global growth

The Creative Moment Awards 2025 final entry deadline is on Friday 20th June!

Creative Corner: A sustainable take on traditions, real-world CAPTCHAs and Stella Artois' ode to the first sip

Creative Corner: Tesco's talking cats, San Pellegrino's Sopranos reunion and Coke Zero's no Coke campaign

The biggest threat to creativity isn't robots, it's us

A creative reframing: AI, content, and your livelihood

Hope&Glory explores storytelling with the FA

Case Studies: PR Creative Campaigns Webinar

You can’t fool a fooler: the creative champions of this year’s April Fools

Creating genuine cultural connections vs. brand bandwagoning

Stunt Watch: GTA VI pills spark rumours, Sure’s sniffable billboard and Walker’s shows its true colours

Creative Corner: Dolby's musical art, edible soap and mayonnaise injustice

The Alexa-effect: an overlooked creative medium
