British Airways captures the wonder of flying with new outdoor series

British Airways captures the wonder of flying with new outdoor series

A British Original.

British Airways unveils a new outdoor campaign as part of its “A British Original” positioning, celebrating the important journeys in life that help shape a customer’s future.

The next iteration of “A British Original” launched earlier this month with a new brand film directed by Emmy Award winner and Grammy nominee, Miles Jay set to a soundtrack from lead vocalist of Groove Armada, Saint Saviour.

The new outdoor series titled “Windows” follows this film — both of which hero the airline’s colleagues featuring them front and centre in both the film and outdoor.

The outdoor imagery captures the wonder on customers’ faces when they look out of an aircraft window and onto the world from 35,000ft.

This concept plays on the idea that customers usually take photographs from their seat out of the aircraft window, but instead, reversing the camera and spotlighting customers’ emotions as they look onto their destination, can give a deeper insight into their unique stories and original reasons for travel.

The outdoor was created by Uncommon and photographed by Christopher Anderson known for his emotionally charged and artful images that explore themes of truth and subjectivity. He has also been nominated for a Pulitzer Prize.

Anderson has worked for Newsweek Magazine and National Geographic Magazine and became the first Photographer in Residence at New York Magazine.

British Airways strategic media buying agency, MG OMD, worked to carefully secure the 324 sites that the 11 prints will be displayed on throughout the UK, including digital and print billboards at Edinburgh, Cardiff, Manchester and Piccadilly Circus in Central London.

Nils Leonard, co-founder at Uncommon said:Only truly iconic brands can say less. The magazine you notice most is the one with the least on the cover, the same is true of posters. We’re proud to share our latest outdoor with our partners — capturing the magic of that window view in a new place, the many different faces that board a BA plane — each and every one a British original.


Project Name: A British Original

Client: British Airways

Creative Studio: Uncommon Creative Studio

CGI, Animation, Retouching and Post: Recom Farmhouse

Photographer: Christopher Anderson

Photographer’s Agents & Production: We Folk

Casting: Kharmel Cochrane

If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.

Published on: