Creative Corner: Toyota and Top Gear, The Washington Post and The Dad Shift
Why iconic brands are slowing down in the fast-paced attention economy
Ben Stiller brings catty humour to cult New York deli
Grand Theft Advertising: McDonald’s and Reebok drop heist-themed films
PR Stunt Watch: DI PETSA milks it, KFC loses it and Tesco tips its billboard into an Uber Eats bag
This week, Kim Allain delves into some inspired examples of work, ranging from unexpected holy milk and KFCereal to a Tesco and Uber Eats collab that proves PRs wrong...
The pop-up shop is the new ‘float it down the Thames’
Every year has its creative bandwagon, and this year it’s the creative shop, but does it even matter? Asks SHOOK’s Gemma Moroney