Global Creativity Highlights: The Ordinary Markup Marche, a bad photographer for Icelandair and Metallica's blood drive
Creative Corner: Cheerplugs, airline logo swapping and Jude Bellingham Station
KFC changes tempo but remains unpredictable
Jeep goes all ‘Pixar’ in heartstring-pulling AI ad
Lewis Hamilton's Perplexity ad explains AI through metaphor
Perplexity’s ‘Orchestrate Greatness' does something most AI advertising often struggles to: explain what the medium actually does
Fujifilm’s ad makes a powerful case for standalone cameras
At a time when camera brands are competing on specifications and convenience, Fujifilm's latest UK campaign takes an unexpectedly philosophical route with a focus on stillness