PR Stunt Watch: The London Marathon edition
WaterWipes drops neuroscience-backed clean-up anthem to tackle nappy change stress
From Clooney to Dua Lipa: Nespresso brews a smart repositioning
Vue unveils love letter to cinema in ‘Feel it Forever’ campaign directed by Taika Waititi
Creative Corner: Perishable paternity leave, working with chronic pain and a marathon celebration with Burger King
This week, Fanclub's Emily Barnes appreciates the low-budget, high-impact nature of The Dad Shift campaign, how charity Pain BC highlights tradespeople's pain and a winning treat for marathon runners
Unconventional, narrative-led ad gains organic traction
Mahila’s ‘Dinner Date’ got a lot of attention on socials this week, proving narrative can do the heavy lifting when the idea is sharp enough
Turn back time with the help of Runway AI
Pip & Nut's ad wins over fans... and a squirrel
Paternity rights become the latest malecentric ad focus
