Smirnoff takes a stand in the culture that shapes our society - and gets it right James Gordon-MacIntosh, Hope & Glory More
Did the BBC's World Cup "History Will Be Made" tapestry score creatively? Graham Goodkind, Frank More
How P&G's My Black is Beautiful campaign started a conversation about "The Talk" Leila Mountford, Portland More
How KFC combined humour with nostalgia to generate public debate and reinvent itself Nik Govier, Blurred More