Uncommon and gaming giant Supercell launch with a star-studded ad for an epic new game

Uncommon and gaming giant Supercell launch with a star-studded ad for an epic new game

Finnish gaming company Supercell’s party action mobile game, Squad Busters, has launched globally with a star-studded commercial featuring Chris Hemsworth, Christina Ricci, Ken Jeong, Will Arnett and Auli’i Cravalho. The launch trailer sees the actors take on the personalities of iconic Supercell game characters that feature in the mobile game giant’s latest smash hit. The launch film and concept was created by Uncommon Creative Studio.

Squad Busters sees players take part in epic 10-person multiplayer matches, building up squads over the course of four-minute rounds and competing against rival players to grab the most gems. The game features characters from across the Supercell universe and is designed to appeal to everyone who has a mobile device — featuring intuitive and inclusive gameplay for both casual players and those looking for more intense, competitive play.

The beginning of the film sees a man woken in his bed by Masked Singer’s Ken Jeong, starring as an eccentric Chicken, and seeing five characters from Squad Busters surrounding him. Hemsworth features as the mighty Barbarian King, alongside Ricci’s dark presence as Witch, Arnett as friendly lumberjack Greg and Cravalho as the sweet, shotgun-wielding Shelly.

The celebrity squad then embarks on their mission to bring fun to their player’s life; following him from morning to night. In a series of comical scenes, directed by Jody Hill, the cast accompanies our gamer to a job interview, into a toilet cubicle, and crams inside a car to give a Carpool Karaoke-style rendition of Nickelback classic ‘How You Remind Me’.

The Hollywood gang, while quipping about Ricci’s skeleton-summoning staff, encounter another player’s squad whose characters are played by Internet sensations including TikTok superstar Bella Poarch as Witch, real-life woodcutter Thoren Bradley as Greg, lip-syncing legend Gabriela Moura as Shelly and YouTube extraordinaire ZHC as Chicken.

In a knowing wink to the viewer, Seth Phillips, better known as Dude With Sign, makes a brief cameo during the battle to ‘appeal to a younger audience’.

Squad Busters is Supercell’s first global game launch in over five years and has been highly anticipated. According to the company’s internal analysis and as of today, the game has achieved 40 million pre-registrations*, making it the fastest ever mobile game to reach that milestone. This blew away Supercell’s internal targets for the launch, with the company anticipating the game to follow in the footsteps of its previous hits — Hay Day, Clash of Clans, Boom Beach, Clash Royale and Brawl Stars — by generating more than $1bn in lifetime revenue.


Project Name: Squad Up
Client: Supercell
Creative Studio: Uncommon Creative Studio
Production Company: Caviar Content
Director: Jody Hill
Director (Socials): Miles Gillespie
EP: Tova Dann
EP: Sorcha Shepherd
EP: Michael Sagol
Producer: Bernard Rahill
Producer (Social): Dan Hernandez
DP: Tom Sigel
Camera Op (B Cam): Chris Herr
1st AD: Phil Elins
1st AD (Socials): Jason Lawliss
Gaffer: Robert Krattiger
Key Grip: Mike Anderson
Production Designer: Rene Navarrette
Art Director: Alex Linde
Costume Designer: Keith Wager
HMU Designer: Anny Kim
Sound Mixer: Patrick Lamm
Sound Mixer (Socials): Juan Nunez
Location Manager: John Shaughnessy
Edit: The Den Editorial
Editor Long-form films: Christjan Jordan
Editor 60s & Cutdowns: Dan de Winter
Jr Editor: Nic Watkins
Sr. EP: Jennifer Mersis
Sr. Producer: Kortney Rubottom
Post house: Harbor Picture Company
Senior Colourist: Damien van der Cruyssen
Senior Colour Assist: Joni Brandenburg
Producer, Colour: Brad Martin
Exec Producer: Nadia Dabibi
VFX Supervisor: Kim Stevenson
2D Artists: Jack Sheldrake, Av Bains
VFX Producer: Charlotte Murphy
Exec Producer: Dan Bennett
Sound Design: 750 mph
Mix: Sam Ashwell
Sound design: Sam Ashwell, Jake Ashwell, Mike Bovill
Head of Production: Olivia Ray
Music company: Mr Pape
Music Supervisor: Paul Brown

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