Boots earns its emotional focus
Stanley Tucci, Brad Pitt and the evolution of the brand ambassador
IKEA slaps a storage unit into Skyrim
Believe it or not, Humankind II’s ad is not AI
How M&S turned "love that" into a brand asset
In a week where Guinness embraced the word “lovely”, M&S has revisited the quiet joy of someone uttering “love that” to compliment your latest garment purchase
Converse finds comedy in the British-US culture divide
More than ever, brands are mining the tension between British and American culture, but Converse has it down to a fine art
Snickers' amusing AI-sceptical campaign adds to the conversation
Guinness mines rich history for campaign inspiration
BBC StoryWorks' Expedia collaboration is an interesting evolution of branded content
