Andrex’s pregnancy poop ad is the latest in a taboo-busting lineage
The Guardian updates its iconic ode to context
Imperial Leather lathers up a little self-awareness
Mother’s Day ads avoid sentimentality
Plan International uses digital consent boxes to drive home equality message
Plan International’s The Fine Print, from The Gate, turns “terms and conditions” into a devastating metaphor for girlhood
Adidas’ blockbuster World Cup ad is truly big screen-worthy
Adidas’ Timothée Chalamet-fronted World Cup 2026 campaign has won praise from agencies including Mischief, who say it feels more like a mini cultural event than a brand film