From Feeld to Spotify: smart brands are embracing negativity
Vodafone, Borussia Dortmund and AI go back in time
Gucci and Kate Moss one-up the trend towards human-led creative
Siesta.co takes a nap while its relaxing film does the talking
A bucket of ambition: Here Be Dragons and KFC
Creative Moment had a word with Phoebe Syms, fame & partnerships lead at KFC UK & Ireland and Sabrina Coogan, associate director at Here Be Dragons, about how KFC's bucket list was turned into reality
Parker Pens becomes the unwitting beneficiary of viral anti-AI meme
People are making their own anti-AI advertising content, ostensibly promoting Parker Pens