PG Tips elevates our national drink in 'Rock Solid' starring Ashley Walters and his alter ego
Why The Ordinary’s anti-copywriting stance is good copywriting
Grant Dudson on trite and triumphant creative
Mont Blanc campaign: Wes Anderson can act too
Lynx is the latest brand to embrace dark humour
As adland veers away from ‘adverts with purpose’, Lynx’s new campaign feels very of the moment
Virgin Voyages flirts with AI, but is it committed?
AI is here, but brands are unwilling to go all in, and J-Lo’s recent outing with Virgin is further proof of this uneasy détente with our server-dwelling overlords
Fanta takes positive brand associations to the extreme
Heineken’s ‘Boring Phone’ embraces a cultural movement to ‘live in the moment’
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
