Why Nike is embracing the long form trend
IRN-BRU embraces innuendo in Nessie ad
Goodyear and the art of the nostalgic montage
Uncommon and The Ordinary defy A-Lister endorsements, but is it authentic?
Storybuilding for Holland & Barratt
Creative Moment chats to Chris Newell, co-founder and creative director, Syn, about an ambitious revamp for Holland & Barrett
KitKat urges phone addicts to pause for reflection
KitKat’s ‘Have a break’ strapline has typically accompanied amusing vignettes, but its recent ads lean into the luddite trend
Ikea continues its relatable advertising
Frank and BBH launch very different Weetabix campaigns
Hope&Glory explores storytelling with the FA
