Creative Football Corner: Adidas’ adorable kits for pets, Budweiser lets it pour and Arsenal's skit with Spike Lee

As I type, there are only six weeks until the 2026 FIFA World Cup kicks off, and this week heralded a flurry of campaigns.

In a very much football-themed Creative Corner, I’ve singled out two this week that caught my eye, along with an Arsenal campaign which is far from second best (sorry- couldn’t resist!). 

Read on for campaigns from Adidas as it redesigns World Cup kits for pets, Budweiser bottling the chaos of the 2026 FIFA World Cup and Spike Lee reimagining matchday culture for Arsenal and Airwallex.

Adidas launches kits fit for a dog

About six months ago, I fawned over a styled-out pet coat collection from Adidas that was only available in China, which I’ve been eagerly awaiting a rollout of. Well, my prayers have been answered.

As the 2026 FIFA World Cup countdown truly begins, the Three Stripes has introduced kits not just for the fans, but for their four-legged companions.

The World Cup Pet Collection drop features designs for Argentina’s, Mexico’s, Japan’s and Colombia’s national football teams that mirror the visual identity of each nation’s home kit, from Argentina’s iconic stripes to Mexico’s intricate Aztec-inspired detailing.

It’s not just a cheap gimmick either. With heat-transferred crests and tailored fits, these jerseys are designed with comfort in mind, acknowledging that style should never come at the expense of form for pets.

Set to launch globally, expect to see football dogs hitting your social feeds alongside the usual matchday rituals this year.

Budweiser starts pouring for the 2026 FIFA World Cup

“It’s happening again.” With that understated line, Jürgen Klopp sets the tone for Budweiser’s latest World Cup campaign. An ode to the fevered chaos that arrives every four years. “Let It Pour” celebrates the moments that unite nations and occasionally unhinge everyday life.

A cinematic smorgasbord of stadiums in full voice, pubs spilling over with anticipation, and offices quietly abandoned in favour of screens glowing with matchday tension. And all the while the beer pours - in some cases quite literally - with the ubiquitous pint throwing scenes reminiscent of Box Park-esque goal celebrations.

Halfway through, the obligatory football star takes their bow in the form of Erling Haaland. However, this is also where the film turns from the sublime to the ridiculous. Appearing in a dreamlike encounter alongside his dad, Alfie Haaland, Godzilla also storms through the narrative with a Budweiser truck in tow.

Absurd, unpredictable, unexpected. No doubt art will imitate life come the dawning of this global football spectacle as it spills over, everywhere, and everything all at once.

Spike Lee directs Arsenal skit for Airwallex

Amongst a sea of official suppliers football clubs have these days it doesn’t exactly stand out as one of the most inspiring. But that hasn’t stopped Airwallex from creating a campaign that has somehow made it so.

In a corner of North London, legendary director, Spike Lee, long synonymous with courtside loyalty to the New York Knicks, has fixed his gaze on Arsenal, delivering Who Are Ya?—a cinematic slice of life that embeds itself in Gooners football culture.

Set inside a classic N5 pub, the film reframes what it means to be a supporter in 2026. Familiar faces like Thierry Henry, Martin Keown, and Rachel Yankey gather alongside current stars such as Kai Havertz and Gabriel Magalhães amongst the fans for some classic matchday debate. But gone are the surface-level debates; in their place, fans speak the language of margins, transfers, and long-term strategy.

Backed by Airwallex, the narrative leans into a cultural truth: the modern fan is as much a numbers observer as a die-hard romantic. Football is no longer confined to ninety minutes, it lives in data, deals, and discussions long after the final whistle.

Lee’s signature razor-sharp style dialogue, authentically captures match day and includes a cameo of himself. Appearances from actors, and genuine Arsenal fans, Jasmine Jobson of Top Boy fame and Aaron Pierre who settles the debate as a guv’nor of sorts extends Arsenal’s orbit into wider cultural territory.

“Who are ya?" is a piece of content that turns what could be a dry piece of financial services marketing into terrace talk (dare I say fit for the city boys that frequent Arsenal).

That's it for this week's Creative Corner!

If you’ve seen something that’s caught your eye, or if you’ve been working on something you’re particularly proud of, please do get in touch via paul.lucas@fanclubpr.com. 

I’d love to hear about it.