Creative Corner: Greenpeace won't rest in peace, Nike's swoosh soup, and Chelsea's Magic of Blue

Greenpeace celebrates activism that refuses to die

Greenpeace has dropped a simple but punchy stunt: the Won’t Rest In Peace Coffin™. Yes, really. This is marketed as a “posthumous protest pod”, or a ready-to-go product for baby-boomers who want to keep resisting from beyond the grave.

Created by elvis, the limited-run coffin comes fully kitted out with a pop-up protest arm that extends neatly from the soil, a set of swappable placards, and a “Sleeve Selector” so your posthumous outfit can match your message - whether you’re a denim purist, a tartan loyalist or more of one of those floral-print radicals. Naturally, its tour of London, in a hearse, passed the Houses of Parliament and Shell.

I love how this goes beyond morbid theatre and leans into protest fatigue, ageing activists, and the sense that the fight for climate justice is intergenerational (and inter-eternal?!). 

In fact, according to Greenpeace’s own research, 62% of boomers say they worry about the world they’re leaving behind, and 65% think legacy activism matters. Greenpeace has found a solution that balances being cheeky enough to catch eyeballs while remaining deeply political.

Rather than sell the coffin, Greenpeace redirects people to one simple but powerful idea: leave a gift in your will. It’s activism with a very long tail—a legacy that literally won’t rest.

Nike serves up recovery with a swoosh spoon

In Guangzhou, Nike has swapped out its usual post-run energy drinks for something slower, warmer and full of cultural flavour: a Cantonese herbal‑soup pop-up called Cantonese Songyuan. Nestled on Ersha Island, a well-known running spot, the activation links local food rituals with athletic recovery.

Olympic sprinter Su Bingtian, a Guangzhou native, leads the campaign. In a short film, he’s seen choosing ginger, bitter melon, red dates and pork ribs—ingredients that symbolically reflect his athletic journey (from early discipline to injury and breakthrough). And that metaphor runs deep: the Cantonese proverb Nike uses: 落足料，点会冇料到 (“put in the real ingredients, and you’ll get real results”) mirrors the discipline of training.

Runners who complete a short run (3 km between 15–23 November) are invited to redeem a free bowl of soup at the stall, served with a Nike swoosh spoon, creating some beautifully shareable assets.

It’s a clever blend of community, recovery, and cultural rootedness with the buzz and hype of Nike’s footprint. 

And strategically, its cultural fluency is important: Nike is leaning into deep localisation at a time when its market position in China faces pressure.

And by placing itself in a space of traditional wellness (not just fast performance), the brand is signalling a more holistic vision of sport where rest, ritual, and cultural care are just as important as speed.

Chelsea FC’s “Magic of Blue” unwraps belonging this Christmas

My last pick is the latest of this year’s festive showcase: Chelsea’s new short 'The Magic of Blue'. The film tackles loneliness, particularly significant at Christmas, using the power of that ‘first shirt’ as a bridge between generations.

The story follows a young girl, Molly, and her elderly neighbour. He gifts her a Chelsea shirt for Christmas, and immediately her imagination takes over. Her modest townhouse becomes a stadium, she’s playing alongside first-team stars, her quiet play becomes a full match, and she invites her neighbour over for dinner.

It’s bursting with cameos not just from blue talent including Enzo Fernandez, Joao Pedro and Lauren James but also actor Leo Woodall and WWE superstar Jey Uso. Musically, they lean into nostalgia, too: My Blue Heaven (a classic from 1928) is reimagined by Beabadoobee.

Chelsea Foundation has set up matchday donation points (blankets, puzzles, hats) so supporters can help those in their own communities who might face a lonely Christmas. The campaign also involves a percentage of their Christmas range sales going to Age UK and Shepherd’s Star.

What works here is the arc of football, offering a place to belong. 

And in a season that can feel isolating for many, the club says: “You belong. We belong.” It’s sweet and gentle, but it’s a smart piece of brand activism.