Domino’s levels up Halloween with giant pizza box costumes
Halloween aficionados looking to out-weird their fellow party goers might want to consider a bit of inspiration from Dominos.
The pizza provider has pulled out the spooky stops with limited-edition, human-sized pizza boxes designed for pairs.
These couple costumes transform wearers into a double act of ghoulish pizza fans, surely bringing a slice of banter to any Halloween bash.
Domino’s devotees can elevate their Halloween look by snapping up one of 75 FREE, limited-edition XXL pizza box costume sets at dominoshalloween.com. Inspired by Domino’s iconic packaging, the set features a giant blue pizza box and a matching red sides box – complete with a cut-out where the famous Domino’s dots become a window for your face.
Oversized and slightly awkward, the wearable boxes are all in the spirit of making a memorable entrance this Spooky Season.
Izzy Gardener, head of chills and thrills at Domino’s, said: “This Halloween, we’re helping Brits level up their costume game with a limited-edition design made for two – whether that’s with a mate or a date. Easy to assemble and instantly recognisable, these costumes are bound to steal the spotlight at any spooky gathering.”
Pizza fans can claim their free costumes at dominoshalloween.com from Monday 13 October until 23:59 on Sunday 26 October.
Skeletons in Domino’s closet
Domino’s is ahead of the game when it comes to Halloween branding, honing its wares in the US long before the fever spread to the UK’s shores.
Spooky Streets (Portugal, 2021–2022) was created by Leo Burnett Lisbon to challenge fans to order pizza to the eeriest “spooky streets” in their cities. Those daring enough to face the haunted addresses were rewarded with a free extra pizza, proving Domino’s could deliver ‘anywhere’.
Taking a gamble on Dominos
Kind of a simple twist on a classic wing-house custom, Halloween Roulette (Japan, 2019 & 2024) also proved to be a viral hit, with Domino’s slip ghost pepper sauce onto one random slice of pizza, leaving customers guessing who would get the “hellfire” bite.
The roulette returned in later years with even spicier Carolina Reaper-infused slices for extra shock value.
Poké Ball Pizza (South Korea, 2022), meanwhile, was a playful crossover in which Domino’s made a pizza inspired by the iconic Pokémon Poké Ball.
Something of a viral Halloween classic.
Lead image credit: Pinpep
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