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Why soft toys are the new Pokémon cards

Why soft toys are the new Pokémon cards

From people physically fighting in supermarkets over Aldi’s Kevin the Carrot toys to £20,000 worth of Jellycats being stolen just last month, it’s clear Gen Z’s soft toy craze isn’t a passing fad; it’s a full-blown cultural movement says Herman Dias,

Herman Dias, NewGen

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