New campaign marking the high-speed rail link’s 25th anniversary has been created with bespoke passport stamps that highlight how Heathrow Express has started customers on their journey to some of life’s biggest milestones feature in.
Created by St Luke’s, the unique stamps feature stories of big birthday bashes, defining career moments and a beautiful Italian wedding. To give the stamps an authentic look, the agency handcrafted them individually before stamping them on paper to get the texture and look of the ink.
In one execution, we see a love story unfold in just three passport stamps from first meeting to engagement and marriage: ‘Maya’s Do. 08 Sept 1998. Amsterdam’, ‘Jo’s Hen Do. 15.09.2015. Marbella’, and ‘I Do. 20.05.2023. Venice’.
The campaign will initially run across D6 and escalator panels from late May into June, with a second burst to follow in August and September.
Richard Denney, joint chief creative officer at St Luke’s, said: “When you open up your passport and take a look at the stamps inside, not only do they remind you of where you have been but also of the important moments that happened whilst away. And for millions of passengers over the last 25 years, Heathrow Express has been the start of those unforgettable trips.”
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