Herezie and Triumph launch print campaign for the new Triaction Sports Bra

Lingerie brand Triumph has launched a range of sports bras; the “Triaction Sports Bra”. To draw viewer’s attention to the new line, the brand turned to Parisian agency Herezie to create a  campaign with an artistic approach.

Every model in the range is perfectly designed to give optimum support and comfort, even for the most intense routines, so Herezie created 3 dynamic images that visually express the benefits, each as vibrant and eye-catching as the next.

In each, a woman is seen practicing a sport - karate, dance and rhythmic gymnastics, her movement forming the shape of a Triumph sports bra using chronophotography. The melody of colors, patterns and textures come together to show the support and mobility the sports bras provide, a visually innovative approach to depicting the brand’s line and what it offers.