Guy Ritchie’s boxing promo trailer lives up to the hype
Why Tesco’s ‘AI-free’, ‘high fashion’ homeware campaign is styled perfectly
CALM and ITV spotlight young lives lost to suicide in prevention campaign
Curry's picks up fans on TikTok by speaking to Gen Z in their own language
PR Stunt Watch: RNLI’s float awareness, Lidl’s croissant bag and Liquid Death’s casket cooler
Kim Allain, associate creative director at Golin, highlights recent stunts that stood out for their creative qualities
Why representation isn’t about trends
The road to a diverse industry is often well-intentioned, but ‘current trend’ communities can gain preference over the ultimate goal of representation, says Rich Miles, CEO, Diversity Standards Collective
