Leagas Delaney introduces the world’s fastest private jet
Leagas Delaney and Bombardier premiere ‘Chasing the Dawn’, a new multichannel campaign created to introduce the world’s fastest private jet, the Bombardier Global 8000.
The campaign captures the exhilaration of flight at near-sonic speeds through a visually arresting film, part live action and part CGI, that builds to a crescendo as the Bombardier Global 8000 reaches its top speed of Mach 0.95.
The Bombardier Global 8000, the fastest civil aircraft since the Concorde, broke the sound barrier in testing, redefining the limits of private aviation. ‘Chasing the Dawn’ encapsulates that spirit, the idea that when you fly close to the speed of sound, you can witness a dawn that never ends.
Developed with strategic media agency Fifty, leveraging its audience intelligence and AI-enabled platform, the integrated campaign targets ultra high net worth individuals across channels, including Amazon Prime, CNBC, Bloomberg and LinkedIn CTV, anchored by a hero 60-second film.
The film was created together with the award-winning creative studio and production company, Untold. Through a collaboration with the Montreal-based studio La Majeure, co-owned by acclaimed pianist and award-winning composer Alexandra Stréliski, Bombardier sought to create an original soundtrack that embodies its spirit of innovation and international vision.
The film is supported by a range of print executions that will run in various international titles, including How To Spend It, Robb Report and The Financial Times. Out of Home will appear in a combination of conventional formats and take-overs in markets including Paris, Nice, Dubai and Abu Dhabi. These channels will be supported by an extensive digital rollout across YouTube, Instagram and LinkedIn.
Credits
Client: Bombardier
Vice President, Communications, Marketing and Public Affairs: Ève Laurier
Marketing Director: Krystle Walden
Brand Lead: Aurore Batt
Brand Studio Manager: Donny Colantonio
Creative Agency: Leagas Delaney
Founder and Creative Director: Tim Delaney
Creative Partners: Neil Clarke & Jay Phillips
Design: Jmeel Allen
Editor: Al Sinclair
Producer: Glenn Paton
Business Directors: Benedict Hatvany & Harriet Goodchild
Media Agency: Fifty
Client Partner: Roy Brown
Client Director: Olivia Liman
Client Executive: Riddhima Singh
Music: Lamajeure
Artistic guidance: Alexandra Stréliski
Sound Studio: 750mph
Sound engineer: Sam Ashwell
Production Company: Untold Studios
Director: Andrew Proctor
Executive Producer: Mandy Harris
Producer: Melissa Trindade
Editorial: Untold Studios
Editor: Ryan Mckenna & James Humby
Edit Producer: Stephen Dierks
VFX Studio: Untold Studios
Producer: Melissa Trindade
VFX Leads: Adam Grint, Okke Voerman & Jack Fisher
VFX Artists: Gautama Murcho, Avinash Savant, Craig Healy, Matthew Crowe, Carlos de la Sotilla, Jasmine Sarais, Salman, Ed Arthur, Oli Clarke & Chuen Lee
Online: Dave Rose, Davide Pascolo, Pete Hughes & Andrew Curtis
Colour: Untold Studios
Colourist: Didrik Braathen
Colour Producer: Eli Sandal
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