Leo Burnett London released its McDonald’s Christmas ad last week, neatly patching the big hole the John Lewis one left–yet again–in our hearts.
Continuing its proposition of recent years, #ReindeerReady, 'Imaginary Iggy' has all the right ingredients to bake a perfect little cookie of a commercial: nice track, simple ‘inner child’ concept, great acting, clichés used in the right places (school play anyone?), nifty transitions with the growing up approach and execution. There is even a subtle message of food sharing/waste in McDonald's partnership with FareShare.
Personally, I really liked it, as in, it moved me—but I’d give a 3 out 5 mostly because, just like a Christmas cookie, you consume it, it distracts you for a while, it’s tasty, but you quickly move onto whatever you’re doing next.
We’ve seen these characters before: Iggy is Sullivan from Monster’s Inc (merely in its furry blue complexion) and 4 years ago, Moz the Monster was also John Lewis’s vehicle to tell the then Christmas piece.
It’s an odd year, we’re all still convalescing from a post-COVID era, so I get how down-to-earth, back to simple magic this is. Sometimes that’s all you really need in a particular moment in time.
I’d have another biscuit now, please?
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