What is OPINION all about?

What is OPINION all about?

Here is where our creative contributors can explore their personal passions - and the topics are unlimited. From rock music legends to logo design, from magazine covers to the role AI has to play in creativity, understanding comedy in advertising to some of the most inspiring books and podcasts on creativity that exist. It's all here. Read on...

Why soft toys are the new Pokémon cards

Why soft toys are the new Pokémon cards

From people physically fighting in supermarkets over Aldi’s Kevin the Carrot toys to £20,000 worth of Jellycats being stolen just last month, it’s clear Gen Z’s soft toy craze isn’t a passing fad; it’s a full-blown cultural movement says Herman Dias,

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