What is OPINION all about?

What is OPINION all about?

Here is where our creative contributors can explore their personal passions - and the topics are unlimited. From rock music legends to logo design, from magazine covers to the role AI has to play in creativity, understanding comedy in advertising to some of the most inspiring books and podcasts on creativity that exist. It's all here. Read on...

Looking back on Oasis’ ‘newsjacking’

Looking back on Oasis’ ‘newsjacking’

The nation’s favourite uni-browed rockers have reformed, but how do they fare in an era that’s less ‘cigarettes and alcohol’ and more ‘selfies and plushies’? SHOOK’s co-founder and behaviour designer Gemma Moroney rolls with it

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