PR Stunt Watch: Vikings, sausage rolls and six packs
Creative Corner: WWF, Heinz X Heineken and The Vikings are coming home
Greggs becomes an unlikely patron of handmade crafts as it unveils 'Ta-Pastry'
Ikea’s quest to find the sunniest spot in Sweden is perfectly on brand
PR Stunt Watch goes football mad
This week, Pitch's Kim Allain is a fan of KFC swapping out the Colonel, Ben White catching a burger, Brazil's blessing, Irn Bru's Tartan Army anthem and an unexpected transfer window winner
Protect your bucket: KFC & Uncommon Stockholm go primal in new launch of Bucket for One
KFC Sweden and Uncommon Stockholm ditch the food-ad playbook and zoom in on how far young Swedes are willing to go to protect their fast food