Paddy Power has produced a unique album of football terrace chants in a bid to land a top spot in the music charts during the World Cup.
The festive album entitled ‘Crouchy Conducts The Classics’, puts a unique classical spin on popular terrace chants, including 'Enger-land, Enger-land, Enger-land’, ‘V.A.R My Lord’ and ‘Super Jacky Grealish.’
In the promo video, England football legend Peter Crouch conducts a 40-strong orchestra, choral and gospel choir.
The TV spot features a guest appearance from opera star and Britain’s Got Talent sensation Paul Potts.
The campaign was devised and delivered by award-winning creative agency Taylor Herring and will be supported with a high-profile TV campaign, live events, PR and social media support. The spot was delivered by the agency’s production division St Marks Studios.
The Qatar World Cup is one of the most controversial in the history of the sport – hitting the headlines for homophobia and repression. So, Paddy Power have reunited with Stonewall, to which 100% of profits will be donated in support of its campaign to tackle LGBTQ+ oppression in Qatar.
Paddy Power has previously worked with the charity on the Rainbow Laces campaign which brought visibility for LGBTQ+ people in sport and raised awareness of experiences on and off the pitch.
Peter Crouch said, “I’ve always wanted to release my own album - so what better time than during a World Cup at Christmas? We’ve taken the best terrace chants and sprinkled a bit of festive magic on them. The whole team put in a big shift and I’m really happy with the teamwork, dedication and the finished product. With Paddy Power’s bank roll and the people’s support, we’d hope a Christmas Top 10 album is coming home.”
Robbie de Santos, director of communications and external affairs at Stonewall said; "With LGBTQ+ people criminalised in 70 countries around the world, including Qatar, we're so grateful for the support of Paddy Power and everyone who buys this album, which will help us campaign with our partners for LGBTQ+ human rights across the world."
Client: Paddy Power
Brand & Marketing Director: Michelle Spillane
Brand Marketing Manager: Patrick Boyce
Head of Brand Strategy: Leah Spears
PR Manager UK&I: Rachael Kane
Agency: Taylor Herring
Creative Lead: James Herring
Senior Director: Sam Corry
Senior Account Director: Vishal Rana
Production Company: St Marks Studios
Head of Production: Liam Simpson
Producer: Isabel Steuble-Johnson
Film Director: Jon Brooks
Musical Director: James Radford
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