

Mothercare’s Body Proud Mums looks good, but is it too similar to Dove’s Real Beauty campaign?

Charity Refuge’s ‘Reverse Poems’ highlight the horror of domestic abuse

A tasteful print campaign for McDonald’s France shows Paris at its rain-drenched best

How HSBC's 'We are not an island’ campaign is brave and true to the brand

The British Army’s attempt to recruit ‘snowflakes’ misfires
The Army recruitment campaign calling out to Generation Z uses a great idea, but a poor execution

Does UGG succeed in looking fashionable by using achingly cool style icons in its ads?
There appears to be a large gap between brand aspirations and brand reality in UGG’s 40th anniversary campaign