Creative Corner: There's only one John-Lewis, an iconic squirrel returns, and McCain's 'Dad Joke Effect'
'Too Big': Children with Cancer UK illustrates how many children are treated using therapies designed for adults
Uber One in Mykonos: experiential push tackles subscription fatigue
Creative Corner: Sunderland FC's Black Dog, Shelter's Foundation to Thrive and 14th Century augmented reality
The Guardian updates its iconic ode to context
The Guardian’s ‘The story continues: Points of view, 40 years on’ revisits its classic ‘Points of View’ film in a humorous, poignant and timely piece of brand storytelling
Plan International uses digital consent boxes to drive home equality message
Plan International’s The Fine Print, from The Gate, turns “terms and conditions” into a devastating metaphor for girlhood
Imagination x Visa: World Cup recap
World Children’s Day print campaign masters instant appeal
KitKat’s latest Luddite-inspired ad is its most urgent
