Pot Noodle is too gorgeous and always will be
“I like to Chewit Chewit:” A childhood classic
Why Budweiser’s reincarnation of their classic Whassup ad works
Creative Classic: Is ‘Have a break, have a Kit Kat' the best strapline ever written?
How a marketer invented orange juice
Often it is the simple ideas that work best - and last. Here, Ogilvy’s John Marshall Katheder takes a look at the importance of language in the creation of the orange juice industry
Why creativity must be a force for good, not division says Grant Hunter, global executive creative director at Iris
Grant Hunter, global executive creative director at Iris, calls for more understanding and less judgement as an industry if we are to produce our best work
ICYMI: Coke pretends to sue Coke Zero for tasting too much like the ‘real thing’
How the Michelin brothers used fine dining to create a world famous guide, born out of a need to boost their tyre business
Meet The Maker: The inside story on how Guinness' surfer ad came to be
