2020 Vision – A 10 point manifesto for the evolution of PR by Pete Mountstevens, chief creative officer at Taylor Herring
Pampers’ Sleep is Everything campaign helps premature babies to rest in comfort
Re-Write Cancer campaign sets a high benchmark for originality
WWF’s ‘Adopt a Better Future’ ad uses stop-motion to great effect
A dog may be for life, but this Dogs Trust ad probably won’t stand the test of time
It is awful how many people get rid of dogs just after Christmas, so this campaign should pull harder on heartstrings
How The Boks won the Rugby World Cup in advance with this moving film
One campaign cannot transform South Africa overnight, but it has shifted sentiment from one of despair, disgust and anger to one of hope, pride and unity
Bahia footballers wear oil-stained kit to raise awareness of environmental catastrophe
How the patron saint of chimney sweeps is saving lives in Poland
Cancer Research UK ignites strong feelings by comparing obesity with smoking
A look at the plans architects have for Notre-Dame to rise from its ashes