Get your gherk-on: KFC introduces the world's first pickle puffer jacket
British Airways dials up the cultural touchpoints in Uncommon safety demo
KFC continues cultish campaign commitment
Global Creativity Highlights: Gucci's game, Dove's r/eal reviews and the housekeeping Olympics
Stunt Watch: FC Barcelona & World Down Syndrome Day, GOSH's Play on Pause and Cillit Bang's Return of Barry Scott
This week, Pitch's creative director Kim Allain takes the reins on the Stunt Watch team and shares with readers the work that stands out
Creative Corner: Liverpool FC goes retro, HP prints a billboard and Uber makes an Irish exit
This week, Fanclub's Paul Lucas takes us on a UK tour where Liverpool FC creates a sitcom with Fowler's Sports, HP creates a billboard from A4 sheets and Uber’s St. Patrick’s Day “IrishXit” turns the ghost goodbye into the smart way home
Coinbase’s impressive video game ad casts you as the NPC who can break free
Tesco and the rise of the ‘everything store’ era
Why McDonald’s launching trading cards feels right in 2026
