Say what? Why brands are playing with pronunciation
PR Stunt Watch: hot dogs, actual dogs, and is killer AI actually killer PR?
Creative Corner: Duolingo's Phonetic Collection, Mastercard's Payeux Tapestry and IKEA's Swedish Test
How M&S turned "love that" into a brand asset
Converse finds comedy in the British-US culture divide
More than ever, brands are mining the tension between British and American culture, but Converse has it down to a fine art
Sprite plays it cool with jewellery made entirely of ice
The Sprite Icy Drop range includes rings, necklaces, and bracelets, sculpted entirely from ice and designed to melt. Collaborating with some of the coolest names on the scene, including musical artist F3miii, creative Abeeb Yusuf, and creator Matthew
Snickers' amusing AI-sceptical campaign adds to the conversation
BBC StoryWorks' Expedia collaboration is an interesting evolution of branded content
Stella Artois and Netflix master product placement with Beckham and 'The Gentleman'
