Stunt Watch: Aldi’s warm potato jacket, Bowel Cancer UK’s advice and Hyundai’s tasty stunt

Aldi’s Potato Jacket

Apparently, over a third of the nation agrees that October is ‘jacky p’ time. So, the team stepped in for Aldi and created a tattie inspired puffa jacket. The — not entirely flattering, I’d suggest — jacket comes complete with fluffy fleece lining and potato-skin inspired design.

We would have liked to have seen the model pouring beans onto himself (creative copyright goes to Stunt Watch’er Greg), or being sprinkled in grated cheese perhaps, but you can’t have it all.

Takeda X Bowel Cancer UK

The campaign highlights the need for mood-specific advice for those diagnosed with stage four bowel cancer, leveraging the insight that what you want to hear differs wildly depending on how you feel in the moment. For example, you don’t want advice on writing a will when you’re feeling positive.

A great solution to a real issue. Hoping this could become a solution for all advice at all times… will wait to hear from you, Greg (when I’m in the mood).

Hyundai takes a bite

Back to mad, Hyundai opens the UK’s first (suggesting there are more globally) restaurants in a car. In the most classic of PR stuntery, the car manufacturer is promoting its city EV with ‘Backseat Bites’, a mini restaurant serving Korean street food.

It’s open for one day in Soho, and bookable via Eventbrite. It’s fun, if there’s one thing I’d change, it is to be stricter on the concept. The pop-up is inspired by Honbap, a South Korean cultural trend that celebrates eating alone, but its research is about travelling alone — but you can book as a ‘curious duo’. I can feel the creative back-and-forth’s on that one. I see you.

A Sweden a day keeps the doctor away

And finally, a clever campaign from Visit Sweden, which has announced itself as the first ever country to be prescribed for health. In a move that feels comfortingly 1900s-aristocrat-visiting-a-Swiss-sanitorium, its gone all out with the science.

Bringing medics from the UK, the US, the Netherlands and Germany to confirm that traditional Swedish pastimes — from a profoundly relaxing sauna to 24/7 light therapy — are beneficial to health.

It has also created a downloadable PDF to bring to your doctor in order to request a prescription. I love that idea, but would perhaps not advise actually doing it to your local overstretched NHS GP. The video even includes rapid-fire side-effects — nice touch.