Stunt Watch: NHS pushes cervical screening in Styles, Heinz goes big for the Super Bowl and Jägermeister beats the chill

It’s here; it’s finally here!

Sillyish season is back… well, for Stunt Watch it is.

Prepare for some silliness, with a dash of ‘make it big, make it small, or deliver it’. More of this, please, we need the fun to stave off the chill.

Tiny little Jäger finger gloves

First up, alcoholic medicine brand Jägermeister is bravely solving a global issue we didn’t realise existed, with The Fingermittens.

It’s Jägermeister’s way of reminding us that its signature herbal flavour — which I have never tasted outside of the student-favourite ‘bomb’ — is improved when served at –18°C. The brand has provided us with teeny knitted finger gloves, with which to hold your frozen shot glass.

They’re cute, it’s fun, I want them.

View this post on Instagram
A post shared by Mad About Marketing (@madaboutmarketingg)

A Super (large) Bowl of ketchup

Heinz, in contrast, has ‘made it big’ with its Super Bowl KegChup, a beautifully designed 114 ounce tin of classic red dip, created just in time for the Super Bowl.

Sadly, it's only available in limited numbers as an Instagram competition in the US, but you could always create the same effect yourself with a large ketchup bottle, or three decanted into the household salad/sick bowl.

Please dip responsibly.

@johnny.pittsburgh @heinz is coming out with a Ketchup Keg for the NFL Super Bowl. We love ketchup in Pittsburgh, so I’m all in, but maybe it needs to be bigger 😆 #pittsburgh #412 #steelcity #yinz #heinz ♬ original sound - johnny.pittsburgh

IRN-BRU burns night deliveries

‘Twas a chilly Burns night and IRN-BRU was horrified to realise that over a third (only a third?!) of Londoners have never tried the traditional Burns night treat, haggis, because they’re too wary.

This is a problem to solve, and good lord did it get solved.

The team behind the fizzy orange favourite asked people to ‘get more balls’ and created IRN-BRU infused haggis balls for the warysome (yes, this is a word now) to taste, washed down with a cold can.

Simple fun, jumping on a natural moment for the brand, causing mayhem for everyone from Lorraine to Saturday Kitchen. Job well done.

And finally, the NHS x Styles

You all saw it. An excellent, genuinely viral post disseminated by NHS social channels using Harry Styles to encourage cervical screenings. A masterpiece in getting in front of your audience and making them feel seen and, apparently, making them act.

According to the head of social media and creative at the NHS (who knew), the post worked not just in engagement but in real action. People were reminded, and the NHS cervical screening webpage saw a 37% increase in visits without even the ease of a link through. Bravo.