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This Christmas, Iris isn't sending out cards but using it as an opportunity to confront one of the… | Creative Moment

This Christmas, Iris isn't sending out cards but using it as an opportunity to confront one of the key contributors to climate change

This Christmas, Iris isn't sending out cards but using it as an opportunity to confront one of the key contributors to climate change

BOAST is a place where you can find out about recent creative campaigns. 

It is a space where agencies can tell us about the new work they are proud of; blowing their own trumpet, so to speak. 

Here's the latest from the creative world as we know it.

A Christmas card campaign from Iris

Timber!

December is a joyous time where we blissfully ignore the pressing issues and challenges that lie around the corner. However, studies show that our carbon footprint is 6% higher, as people typically have a more negative impact on the environment than the rest of the year.

With this in mind, Iris has taken a step back this festive season and decided to use their Christmas card as an opportunity to confront one of the key contributors to climate change – deforestation and the affects it has on our air quality. 

Instead of using real Christmas trees to decorate the office, Iris is planting them – donating the budget they’d usually allocate to creating cards straight to Trees for Cities – a London based charity committed to improving lives by planting trees and creating greener cities.

And to communicate this message Iris has created ‘Timber’ - a dating platform full of the dumped trees that are cut down each year. To match with a ‘dumped’ tree, and plant a new one, all you need to do is swipe across the trees and select the one you like – in return Iris plant a a tree in partnership with Trees for Cities.

Here is the website.

This Christmas, Iris isn't sending out cards but using it as an opportunity to confront one of the key contributors to climate change

Credits

Creative Director – Grant Hunter
Creative – Sally Leach
Creative – Eve Anthony
Creative – Michelle Collins
Digital Producer – Joshua Winterbottom
Digital Designer – Diego Enterria
Junior Developer - Imogen Barclay
Marketing Manager – Lucy Pull
Marketing Assistant – Jennifer Kikomeko

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