Timothée Chalamet racks up millions of hits with inspired long-form ad

Timothée Chalamet has casually dropped an 18‑minute Zoom meeting parody, outperforming a stack of six‑figure campaigns. Can this man do no wrong?

Chalamet’s marketing stunt promoting the forthcoming movie ‘Marty Supreme’ is proof that long-form comedy ads can still make a mark in 2025.

Designed to look like a leaked virtual marketing call, the skit sees Chalamet pitch increasingly unhinged ideas to some polite-but-shaken marketing types. 

It’s all very well observed, and dare we say ‘relatable’ to creatives who frequently endure those questionable ‘blue sky thinking’ sessions.

Chalamet’s crazed 18-minute rambling session sees him escalate from touting relatively plausible stunts to suggesting the use of ‘orange blimps’ and ‘painting the Statue of Liberty’. Told you it was relatable.

There are also a few ‘industry buzzword’ parodies, with Chalamet coining the phrase “fruitionising”, all playing out in strict deadpan form.

Chalamet’s success

Chalamet has been everywhere lately: dating a Kardashian, fashion campaigns, viral late-night clips, but this ‘industry insider’ feeling effort has maybe gained the most organic traction.

Adland has dabbled in videoconferencing parody before in spots like this one. And, while we got used to send-ups of the glitchy Zoom chaos we endured during lockdowns, these were mainly isolated to meme content.

What’s surprising then is how the concept of a ‘videoconferencing parody’ is relatively untapped, and still mostly feels fresh.

Part comedy, part long-form branded content, Chalamet’s creative bit of film promotion certainly sticks out among the more staid efforts in the Christmas season. 

Embracing long run times, meanwhile, certainly proves that keeping it succinct isn’t always the way to go.