Trainline, the European train and bus ticketing app, has announced its new summer advertising campaign for the Spanish market.
Created with DUDE, Trainline's ad highlights how using its app saves money so you can spend on more important items like mosquito repellent or sun cream. This is the first advertisement that the company has developed specifically for the Spanish market.
The spot tells the story of Michael, who decides to make his own mosquito repellent in an attempt to save money on holiday. This annual summer fight against mosquitoes comically illustrates that there is a better way to save money this summer: booking train tickets with Trainline.
Harry Marino, creative at DUDE says: "We had a lot of fun writing and shooting this film. When the brand message is so simple, we did not want to complicate it too much. We all know someone like Michael, who gets you into sticky situations when it comes to saving money. We wanted to bring this idea to life in an exaggerated and fun way, using mosquitoes as antagonists to create a fun and up-close story. We're very happy with the result."
Client contact: Helena Calvo and Silvia Olla
Creative Agency: DUDE London
Executive Creative Director: Curro Piqueras Parra
Creative Director: Tomás Gianelli O'Ryan
Production: DUDE Milano
Integrated Production Director: Matteo Pecorari
Senior Producer: Maria Chiara Muglia
Junior Producer: Vincenzo Perrotta
Post Production: DUDE Milano
Media Agency: Wavemaker
PR Agency: PR Garage
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.