Uncommon interrupts ITV’s schedule to launch Britain Get Talking’s first appeal to help mental health helplines

Uncommon interrupts ITV’s schedule to launch Britain Get Talking’s first appeal to help mental health helplines

A campaign by Uncommon

Levels of loneliness and anxiety have soared, with the number of people experiencing depression doubling during lockdown. 

Talking can ease stress and improve anxiety but not all of us have someone close to talk to in those times of need. 

Calls to mental health helplines have sharply increased and charities are taking more calls, and the calls are lasting longer. 

But no call for help should go unanswered.

An emergency appeal to ‘Help Our Helplines’

The money raised will support the helplines of leading mental health charities; Mind, YoungMinds, CALM (Campaign Against Living Miserably), and the Scottish Association for Mental Health (SAMH). 

No call should go unanswered

To kickstart the appeal, the sound of an unanswered call is heard across the channel, interrupting some of ITV’s most popular daytime shows including This Morning, Loose Women and Lorraine. 

The usual discussion across these studios falls silent as a phonecall rings out, before the presenters make an appeal to camera: please, help our helplines.

Carolyn McCall, chief executive of ITV, said: “ITV is very proud of Britain Get Talking, our campaign to encourage us all to look after our mental health. In this national emergency, when the nation is under such pressure, talking and connecting with others is vital. Sadly, not everyone has someone to talk to or somewhere to turn for help. Our mental health helplines have never been more important, so we’re raising money to help make sure no call goes unanswered.”

The Britain Get Talking appeal will play out across the channel in special programming spots as well as on social, culminating in an epic moment in the final of Britain’s Got Talent on World Mental Health Day on 10th October 2020.



Credits

Campaign Name: Help Our Helplines
Client:
ITV
Creative Studio:
Uncommon

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