AI at the Super Bowl: The psychology of surrender
Stunt Watch: The Valentine’s Day special
Airbnb shows that home advantage makes all the difference
The brands seeking to increase the relevance of Valentine’s Day
Dove bucks the Super Bowl trend with poignant ad
Pepsi, Levi’s and Claude AI stuck to a light-hearted tone for this year’s lucrative Super Bowl LX ad break, while Dove stood out for its bold messaging
Crocs, Claude and the ‘human’ approach to creative
The past year has seen an uptick in brands keen to show their human side following an AI backlash. Crocs and, even Claude AI itself, have successfully pulled this off...
Why Nike is busy world building for its ACG brand
Meanwhile Get ‘Funny For Money’ in Red Nose Day launch
Why an Apple TV show trailer is winning praise from creatives
