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F1 x LEGO: the art of an authentic partnership

A campaign at the British Grand Prix at Silverstone, the LEGO x F1 activations, won over Ogilvy’s Toby Rutherford

Toby Rutherford, Ogilvy PR

British tennis stars beat moving car tennis rally record

Tom Hall, Creative Moment

Stunt Watch: Alzheimer's Research buffering brain, Brixton Brewery and Brixton Klaws collab and TfL’s birthday celebration

Kim Allain, Golin

Creative Corner: Green light for Women's Euros, White Stuff still roaring with 1972 trailblazers and Cole Palmer's scary skinned skit

This week, sport reigns supreme once again with a creative campaign from Basel, Switzerland, White Stuff pays tribute to women's football pioneers, and Cole Palmer plays an eerie character in new work from Nike

Paul Lucas, Fanclub PR

You can now ‘wear a football’, thanks to Pepsi

Hope & Glory and Pepsi have teamed up for a ‘Wear-A-Ball’ collaboration range, which features Classic Football Shirts and the chance to win ‘a jacket that transforms into a ball’

Tom Hall, Creative Moment

‘Lidl by Lidl’, the Oasis creative that was meant to be

Tom Hall, Creative Moment

Creatives portray ‘creative distraction’ in their own creative ways

'Old school PR' is back in demand: why AI is driving the resurgence of the press office

Lynn Louca, Clarion Communications

Inside Range Rover’s Wimbledon partnership

Tom Hall, Creative Moment

Superman flexes on The Shard in what might be the stunt to beat this year

There’s a new Superman film afoot, and to mark the occasion, Warner Bros UK have embraced an unforgettable bit of experiential

Tom Hall, Creative Moment

Looking back on Oasis’ ‘newsjacking’

The nation’s favourite uni-browed rockers have reformed, but how do they fare in an era that’s less ‘cigarettes and alcohol’ and more ‘selfies and plushies’? SHOOK’s co-founder and behaviour designer Gemma Moroney rolls with it

Gemma Moroney, SHOOK