Adidas’ blockbuster World Cup ad is truly big screen-worthy
Adidas’ Timothée Chalamet-fronted World Cup 2026 campaign has won praise from agencies including Mischief, who say it feels more like a mini cultural event than a brand film
Mother’s Day ads avoid sentimentality
NSPCC unveils ‘Shift Ctrl’ demanding a safer online world for children
The Guardian updates its iconic ode to context
The Guardian’s ‘The story continues: Points of view, 40 years on’ revisits its classic ‘Points of View’ film in a humorous, poignant and timely piece of brand storytelling
Creative Corner: Sunderland FC's Black Dog, Shelter's Foundation to Thrive and 14th Century augmented reality
This week, Fanclub's Emily Barnes is interested in reframing in the form of a football mascot highlighting Mental Health Awareness Week, how talent was born from social housing and castle ruins come back to life
Why women in Adland can’t win, unless they self-promote
Uber One x Soho House: experiential push tackles subscription fatigue
Campaign Callback: what we can learn from Sheba's commitment to nostalgia and self-awareness
Imperial Leather lathers up a little self-awareness
Plan International uses digital consent boxes to drive home equality message
Plan International’s The Fine Print, from The Gate turns “terms and conditions” into a devastating metaphor for girlhood
Airwallex curates an ode to ingenuity in new film, SPARKS
Built on Airwallex’s mission to create the future of global banking, the platform is grounded in a simple but powerful belief: the world is shaped by those who choose to build it
World Children’s Day print campaign masters instant appeal
The 1984 British Pork ad is both a car crash and a classic, all in one state-funded Freudian fever dream
Stunt Watch: Madge & Grindr, the unbearable blazer, K-Supermarket on Tripadvisor and Independent Age's water on tap
