Adidas’ blockbuster World Cup ad is truly big screen-worthy
Adidas’ Timothée Chalamet-fronted World Cup 2026 campaign has won praise from agencies including Mischief, who say it feels more like a mini cultural event than a brand film
Creative Corner: Sunderland FC's Black Dog, Shelter's Foundation to Thrive and 14th Century augmented reality
NSPCC unveils ‘Shift Ctrl’ demanding a safer online world for children
'Too Big': Children with Cancer UK illustrates how many children are treated using therapies designed for adults
Communications agency Earnies has launched a series of integrated fundraising and awareness campaigns designed to spotlight the stark reality that many children with cancer are still treated using therapies originally designed for adults
The Guardian updates its iconic ode to context
The Guardian’s ‘The story continues: Points of view, 40 years on’ revisits its classic ‘Points of View’ film in a humorous, poignant and timely piece of brand storytelling
Why women in Adland can’t win, unless they self-promote
Campaign Callback: what we can learn from Sheba's commitment to nostalgia and self-awareness
Imperial Leather lathers up a little self-awareness
Plan International uses digital consent boxes to drive home equality message
Airwallex curates an ode to ingenuity in new film, SPARKS
Built on Airwallex’s mission to create the future of global banking, the platform is grounded in a simple but powerful belief: the world is shaped by those who choose to build it
World Children’s Day print campaign masters instant appeal
Sodimac Homecenter’s ‘The Best Adventures Start At Home’ is a charming World Children’s Day print campaign from Proximity BBDO, Bogotá, that makes domestic spaces feel emotionally rich
How culture, curiosity and authenticity define the new luxury frontier
The 1984 British Pork ad is both a car crash and a classic, all in one state-funded Freudian fever dream
Stunt Watch: Madge & Grindr, the unbearable blazer, K-Supermarket on Tripadvisor and Independent Age's water on tap
