Is Pret's pickle shortage a PR plan, or is the community too cynical?
With Pret announcing a cornichons shortage resulting in the removal of one of its most beloved sandwiches, SHOOK's Sarah Tickle reaches peak PR suspicion levels
Spotify dramatises the agony of the ad break
Brazilian Amazon sets the logo standard for 2026
Creative Corner: 'No Place To Grow', Cherokee's 'Silent Edition' and a meatball lollipop
This week, Fanclub's Paul Lucas is impressed with We Are Mobilise's 'No Place to Grow', Jeep Cherokee's silent drive and how an April Fool's became a reality with Ikea's meatball Chupa-Chups lollipop
Vogue defies the movie promotion formula with Devil Wears Prada 2 campaign
Vogue’s May 2026 cover pairs Anna Wintour with Meryl Streep ahead of The Devil Wears Prada 2 and the results are playful and on brand for all concerned
Amstel’s ‘Shot Without Permission’ carries a wider message for the creative industry
The brand experiences designed for everyone… except those in the room
Chanel recruits Michel Gondry to revisit the famous Kylie Minogue video
Uncommon Stockholm serves up the most tactile ad of the week
The story behind Clue’s 'Cost of Bleeding'
Creative Moment caught up with Olivia Rawal from Pangolin to discuss raising awareness for an unsung cause, the financial cost of periods
Nike embraces the original ethos of Air Max
The same, but different. That’s the vibe behind the new Nike Air Max 90 campaign, and we’re here for it
Autistica’s “Autistic. So What?” successfully depicts understanding
Lego assembles football’s greatest for FIFA World Cup 2026
’Beat Cancer Off’ is hard to ignore
Stunt Watch: Jewel-encrusted testicles, Vogue breaks the internet, and Nutella floats around in space
Aldi and Taylor Herring make fashion mintier
Health messaging is getting more approachable
Dulux dog returns in colourful comeback
