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Hermès and the rise of hand-drawn luxury

We’ve long covered the AI backlash, and Hermès quietly dropping a hand-drawn digital refresh certainly reads as in keeping with this trend

Tom Hall, Creative Moment

Premier Inn parades Pantone matched pyjamas

Tom Hall, Creative Moment

Boots x Anya Hindmarch revisit the pharmacy's 70's style in new concept store

Tom Hall, Creative Moment

Creative Corner: On The Beach, The Traitors and Oxfam

This week, Fanclub's Paul Lucas brings our attention to Oxfam's Pie Society, The Traitors chalking up excitement on the white cliffs of Dover, and On The Beach's response to the Beckham's bust up

IKEA says a lot with a little, but maybe there’s more to it?

IKEA has continued its legacy of creating work that succinctly conveys the core appeal of the brand. And the simplicity is all part of a sophisticated strategy

Is Lego's AI and tech expansion a brick too far?

Tom Hall, Creative Moment

Stunt Watch: On the Beach’s Beckham ad, New Balance’s dip into local cuisine and BIC’s Italian ‘glow up’

Liquid Death and e.l.f. Cosmetics make for a bizarre pairing

Tom Hall, Creative Moment

Creative Profile: Asma Humayun, founder of a solely female-owned production house in Pakistan, talks about stories that matter

Trade careers need a boost, and this 'Life Changing' campaign has all the right tools

Access Training and Creative Coalition have put trades centre stage in a new London OOH push, and the result is striking, no nonsense, and AI-proof

Influencer marketing is a mixed bag, but who’s getting it right?

As UK spending in the creator economy surpasses £1bn, Smoking Gun’s ‘The New Influencer Battleground’, explores how ‘parasocial psychology and narrative-driven content’ are redefining influencer marketing

Tom Hall, Creative Moment