Revelling in the rivalry: Nike and adidas' competitive streaks are making both brands work harder
Nike's Rip The Script versus adidas' Backyard Legends is creating a world of competition that is seeing them soar
Just One Cornetto with Susan Boyle breaks the internet
PR Stunt Watch goes football mad
Protect your bucket: KFC & Uncommon Stockholm go primal in new launch of Bucket for One
KFC Sweden and Uncommon Stockholm ditch the food-ad playbook and zoom in on how far young Swedes are willing to go to protect their fast food
Wayne Rooney recites Shakespeare in Palace Skateboards x Nike’s ‘England’ campaign
Palace Skateboards x Nike’s ‘England’ campaign with Wayne Rooney blends Shakespeare with the terraces in an unexpected panorama of modern England
Creative Moment's end-of-season round-up
"Taste is the new value signal" says KRPT's Mitun Thaker
When the Pope met Anthropic: how brands and beliefs can work together
Meanwhile creates a popping OOH for Tombola
Creative Classics: why Domino’s award-winning ad is still underappreciated…
The brief for this piece was “favourite overlooked campaign?”, which may seem like a strange prompt to answer with a Cannes Lion winner, but stay with me, implores Bottle's head of creative, Steve Monk-Chipman
Does Paul McCartney need Chicken Shop Date more than Chicken Shop Date needs Paul McCartney?
One is a modern-day icon, beloved by millions with a universally-praised back-catalogue of creative work – the other is Paul McCartney. Lucy Turner, creative, Ogilvy, investigates who needs who more…
Wingstop’s cinematic Vinnie Jones spot continues its community appeal
Blood, Sweat, Tears, Baby: 95% of mothers say nobody prepared them for postpartum
Creative Corner: life-saving haircuts, sleeping bag-uettes and massive-aggressive notes
