Nostalgia contrasts with present day to make Smartphone Free Childhood's campaign hit home
Set in a 1990s video rental shop (rebuilt for real in Slough), Smartphone Free Childhood has created a disquieting moment of reflection
Creative Corner: WWF, Heinz X Heineken and The Vikings are coming home
Creative Classic: the creative industry mourns Anthony Head… and 90s advertising
Revelling in the rivalry: Nike and adidas' competitive streaks are making both brands work harder
Nike's Rip The Script versus adidas' Backyard Legends is creating a world of competition that is pushing them to reach great new heights
Greggs becomes an unlikely patron of handmade crafts as it unveils 'Ta-Pastry'
With the historic Bayeux Tapestry set to grace the UK for the first time in nearly 1,000 years this September, a modern British icon, erm Greggs, is paying tribute in an unexpected and ambitious way
Does Paul McCartney need Chicken Shop Date more than Chicken Shop Date needs Paul McCartney?
Paddy Power’s mines US-UK cultural differences in ambitious ad
Apple employs unusually on-the-nose humour in privacy ad
Creative Moment's end-of-season round-up
Cathay Pacific’s 80-year anniversary film speaks to the airline’s unwavering values
Cathay Pacific has released a 10-minute brand film celebrating 80 years, an increasingly rare commitment in a short-form world
Ikea’s quest to find the sunniest spot in Sweden is perfectly on brand
IKEA’s latest ad, ‘Sweden’s Sunniest Square Meter’ nails the brand’s product messaging, while conveying its oddball Swedish humour
Miscarriage ad draws attention to an overlooked struggle
PR Stunt Watch: Vikings, sausage rolls and six packs
Burberry’s World Cup-timed campaign is a bold brand reframing
