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Stella Artois and Netflix master product placement with Beckham and 'The Gentleman'

Lazily inserting a pint of Stella into Netflix’s ‘The Gentlemen’ would not be very 21st century. Instead, the brands’ story-rich collaboration speaks to their natural parallels

Tom Hall, Creative Moment

Guinness mines rich history for campaign inspiration

Tom Hall, Creative Moment

BBC StoryWorks' Expedia collaboration is an interesting evolution of branded content

Tom Hall, Creative Moment

Creative Corner: Duolingo's Phonetic Collection, Mastercard's Payeux Tapestry and IKEA's Swedish Test

This week in the Creative Corner, it is Fanclub's Emily Barnes who is keen on Duolingo's move into fashion, Mastercard's own tapestry, and IKEA awarding points for pronunciation

Emily Barnes, Fanclub PR

Guide Dogs turns 20-week ultrasound scans into tactile sonograms for parents with sight loss

The transformation allows expectant parents with impaired vision to experience the joy of early parenting milestones through touch

How M&S turned "love that" into a brand asset

Tom Hall, Creative Moment

Converse finds comedy in the British-US culture divide

Tom Hall, Creative Moment

Dementia 'sadvertising' is swapped for radical optimism in new Alzheimer's Research UK campaign

Sprite plays it cool with jewellery made entirely of ice

Hovis throwback captures the brand’s bread and butter

Hovis has relaunched its ‘Strength Baked In’ platform, with ‘ghost signs’ at the heart of the campaign. But what does nostalgia mean today?, asks SHOOK’s Gemma Moroney

Gemma Moroney, SHOOK