Two campaigns this week make odd bedfellows, but both work to subvert our expectations of genre tropes
As the FIFA World Cup 2026 unfolds, Women’s Aid and Alzheimer’s Society are reframing what the moment means
The questionable nature of online reviews is parodied in Ikea’s ‘Sleep Talk Reviews’, which features an oddly convincing deadpan narrator
Heinz and Heineken have introduced a limited-edition six-pack combining five beers with a bottle of ketchup. But it’s not the only captivating 2026 World Cup-themed print campaign
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