‘B Creative’ returns offering B Corps 100 creative hours in 2026
Creative comms agency Third City is bringing back its B Creative initiative, offering B Corp companies 100 creative hours – without fee – in 2026, announced for B Corp Month.
Now in its second year, the initiative is designed to spread the positive work of B Corp organisations based in the UK and beyond. The creative hours will be used to brainstorm and develop creative concepts according to the briefs and challenges submitted by B Corps, with no restrictions on what these can be.
And this year, Third City has added B Creative: Live, where one B Corp each month will be offered a live session for brainstorming or workshopping creative concepts.
It’s open to B Corp organisations of all sizes and structures, and within any sector.
Last year, Third City provided pro bono support and volunteering for B Corps and charities, including Maro (cat food), Word Forest, the Butterfly AVM charity, and The Peel, among others.
B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Third City became a B Corp in 2022 and was reaccredited in 2024 with a score of 95.2.
To take part, B Corp organisations just need to email bcreative@thirdcity.co.uk with their briefs or challenges, which Third City will then brainstorm and complete a response to, under NDA if required. Requests from B Corps that are UK-based and are smaller and/or independent companies will be prioritised, as will those with time-sensitive briefs, however Third City is looking to help organisations of all shapes and sizes.
Henry Warrington, partner and creative director at Third City said: “B Corps are some of the most exciting businesses out there, and we can’t wait to get cracking once again helping with whatever creative challenges they have in store for us. As a B Corp ourselves, we know the real value in spreading the word about the good work the community continues to deliver.”
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