Spring only comes around once a year, and with prices continuing to rise throughout the UK, B&Q wants to help its customers make the most of this transformative season by nailing down hundreds of prices across spring essentials including garden and home improvements.
To celebrate this price promise from the brand, B&Q have released an outdoor series shot by renowned photographer Dan Tobin Smith. The visuals give centre stage to an installation made from 1000’s of carefully curated flowers. The seasonal flowers are arranged to reveal a sculpture of a hammer — figuratively mirroring B&Q nailing down prices in-store and online this spring. The flowers also appear living as butterflies hover around the hammer installation.
The installation is brought to life through the lens of Tobin Smith — who previously worked on a striking floral series for the brand titled ‘We Will Grow Again’. Tobin Smith’s recognisable look and feel is also behind the iconic visual used for Jay Z’s Blueprint 3 album cover.
Tobin Smith has over a decade of experience working as a photographer specialising in installation and still life photography. His work has also been commissioned by clients across the fields of fashion, music, publishing and advertising — from Wallpaper*, Acne Paper and Document Journal; to Alexander McQueen.
This outdoor series follows an artful and poignant film to highlight these nailed down prices in a world of rising costs. Crafting an upside down art installation with The Glue Society to delicately showcase B&Q’s commitment to helping the UK this Spring.
Together the film and outdoor illustrates B&Q’s offering in sharp contrast to the rise of costs across other everyday essentials — bringing to life a meaningful and powerful message. The integrated campaign will be live across outdoor, TV, VOD, digital and social.
Project name: Prices. Nailed.
Creative studio: Uncommon
Photographer: Dan Tobin Smith
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