Behind the Scenes: Studio Giggle brings 4d fairies to life at Tulley’s Farm

While most of us were hitting the snooze button, Studio Giggle was busy marrying storytelling and tech to bring a little Christmas wonder to Tulley’s Farm.

In the crisp chill of December 2025, Studio Giggle didn’t slack for a minute, transforming Tulley’s Farm in West Sussex into a winter wonderland with its Christmas Light Experience.

One immersive installation featured projection mapping and Hologauze technology, including on a moving windmill, which transformed into a gingerbread house.

Families were invited to wander through illuminated trails featuring animated displays, interactive elements, and a symphony of lights synced to festive sounds.

The experiential activation unfolded as visitors meandered from glowing forests to enchanted barns, culminating in a grand light show that paints the farm’s historic structures with dancing snowflakes and holiday narratives.

Giggle used AI-driven workflows, bespoke animation, and LED holographic fans to deliver something of a Yule Tide belter.

Our take

Merging tech with the outdoors works particularly well as Christmas, and in recent years, projection-mapped spectacles at the likes of Kew Gardens’ Christmas lights event have become seasonal standards.

Here, the agency uses the rural, farm-rooted authenticity of the setting to tease out a Christmassy vibe. A welcome bit of city respite, we reckon, and a sign that tech is finally democratising community-focused settings.