Stunt Watch: NHS pushes cervical screening in Styles, Heinz goes big for the Super Bowl and Jägermeister beats the chill
Creative Corner: AXA speaks up about financial abuse, Stella Artois lets it snow and Heinz goes big for superfans
Behind the Campaign: Thirst Trap by Gatorade targets Dry January
iD Mobile cuts through the cost-saving trend
Broadcaster teasers are getting the high production treatment
In the competitive world of programming, UK broadcasters have been upping their creative game of late, as evidenced by two sterling efforts by the BBC and ITV
Helsinki Partners launches celebrity-targeted tourism campaign
Moodily lit, with cinematic production, Helsinki Partners’ short film ‘Operation: Make Pamela a Hyytiäinen’, embraces celebrity culture and a classy aesthetic rare in its genre
Jet-Puffed ‘subversive snack ad’ follows M&Ms and Burger King’s lead
Tesco’s inclusive casting praised in adland-friendly campaign
Stunt Watch: On the Beach’s Beckham ad, New Balance’s dip into local cuisine and BIC’s Italian ‘glow up’
