Campaign Against Living Miserably (CALM) launched a campaign, supported by MoneySuperMarket, to mark World Suicide Prevention Day with a full page press advert created by New Commercial Arts.
The advert uses the familiar, and dreaded, visual of a paper bill to highlight the weight that money worries is having on the nation’s mental health.
Research has shown that 17 per cent of people
have admitted to having suicidal thoughts in the last 12 months due to
financial stress. The ad highlights that CALM is there to offer hope
and support to anyone struggling through its helpline, webchat and
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