British sportswear brand, Castore, launches OOH activation for its ‘Summer of Sport’ campaign
Working with creative agency FCB London, Castore’s campaign is its biggest brand campaign to date, showcasing sports they are part of.
Focusing on the Wimbledon tennis, the Ashes, and the British Grand Prix at Silverstone, FCB London needed to find ways to capture the essence of these world-famous sporting events and Castore’s position amongst it all.
One of the key contributors to the brand’s success and reputation is the partnerships with legendary sporting teams and athletes, including the England Cricket teams, Oracle Red Bull Racing and three-times grand slam winner, Sir Andy Murray.
The campaign’s hero creative is Wimbledon—an out of home image of Andy Murray’s hip X-ray. The work will run across sites in London, Earlsfield and Wimbledon, the home of British Tennis.
campaign creative for the Ashes is featured outside
Lords in London, Edgbaston in Birmingham and Headingley in Leeds,
coinciding with a summer full of men’s and women’s Ashes fixtures.
Castore is maintaining its strong relationship with the England Cricket
Board, with the Summer of Sport imagery flooding the inside of the
cricket grounds during the Ashes series.
The final activation will run during F1 British Grand Prix from 7th July and features Sergio Perez, F1 Driver for Oracle Red Bull Racing. The creative will go live featured in the midlands and surrounding area of the Silverstone racetrack, the seat of the British Grand Prix.
Walker, head of art at FCB London, said: “Castore has a hunger to be
the best, that runs all the way through the company from the people that
work there to the teams they sponsor. 'Summer of Sport' demonstrates
that relentless spirit through a tone of voice and visual style that
reflects the gritty truth of sport. The result is a campaign that feels
emotionally charged and based off the core belief that Better Never
Chief Creative Officer: Owen Lee
Head of Art: Jack Walker
Creative Partner: Al Young
Creative Director: Ben Usher
Creative Director: Rob Farren
Strategy Director: Tom Lindo
Business Director: Emily Whiteaway
Account Director: Michael Freeman
Producer: Biba Thomas
Media: Smart Media
Global Head of Marketing: Saffron Milligan
Senior Marketing Manager: Sophie Smith
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