Creative agency Steve turns simplicity into strategy for BforBank

After the successful relaunch of BforBank in September 2023, Steve signs a new campaign for the brand.

Steve continues to build on the online bank’s promise: making finance easier, more accessible, helping its customers enjoy a more relaxed relationship with their money.

Because today, with money being a key concern for French people, managing it shouldn’t be.

Simplicity, for BforBank, isn’t a style; it is a requirement.

It means clearer tools, smarter services, and customer support that truly listens. It’s about transforming the daily relationship people have with their money into something lighter, easier, and genuinely useful.

This demand for simplicity is at the heart of Steve’s new campaign, a series of three witty films showing that “It’s hard to earn money, that’s why it should be easy to invest, manage, or save”.

The production was directed by the multi-award-winning Hugues de la Brosse, and co-directed by the talented Rose Duel (Birth), with an original soundtrack crafted by the Circonflexe Studio.

The campaign launched across VOL formats (20"). Media planning is led by Havas Media.